Mixed Media

From Middleman To Middleware With the Internet as a powerful and immediate communications mechanism, information providers can now reach and conclude transactions directly with their intended audiences. They can bypass the middlemen that have served as valuable liaisons to their customers in the past. Those middlemen are many of us. They are bank tellers, airline reservationists, store clerks, brokers, insurance reps, and other sales representatives. But they can also be appliances, such as ATMs, telephones, even our cars.

Instead, the worldwide web has replaced the middleman to become the middleware-enabling direct interaction between vendor and customer. We prefer to interact with a human interface, however. That's where mixed media comes in. Mixed media provides the human interface to communications and transactions on the web.

Mixed media gives us:

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